Rauno Heinla is an Estonian strongman born in Tartu who began his competitive strength career in powerlifting and started strongman competitions in 2000, winning his first Estonia’s Strongest Man title in 2008. He is the only Estonian to capture the Estonia’s Strongest Man title six times. Heinla has competed at the World’s Strongest Man three times – in 2011 where he finished 3rd in Heat 1, in 2023 where he placed 2nd in Group 4, and in 2024 where he finished 4th in Group 4, never advancing to the finals.