Giants Live is the Official Strongman World Tour and the sole qualifying series for the World's Strongest Man competition. Founded in 2009 as a collaboration between IMG Media and Power Productions UK, the tour is run by former strongman competitors Colin Bryce and Darren Sadler, alongside four-time World's Strongest Man champion Magnús Ver Magnússon who serves as head referee. Giants Live replaced the previous qualifying series and crucially allowed IFSA-affiliated athletes to return to World's Strongest Man competition after years of exclusion.

The tour brings professional strongman competition to major arenas across the UK and USA, with events filmed for Channel 5 and featuring up to 14 elite athletes competing in five events per show. Notable competitions include Britain's Strongest Man, the Strongman Classic, and various regional championships. With decades of combined experience in strongman production and competition, Giants Live has become the premier arena-based strongman tour, drawing tens of thousands of fans annually to witness world-record attempts and determine which athletes earn coveted spots at World's Strongest Man.